Nazra started what became scoops of favor in 2022 as a one-time thing for a small stand in a trade fair in Ikeja. The time she wasn’t a professional, but she had an idea that people (adults especially) need only an excuse to eat ice cream, so she made it lactose-free. Turning a one-time idea into a 24/7 business to scale required an online presence, which is how she discovered Hostonce themes, and it made the difference in the way she connected with her customers online.
Many people in Nigeria suffer from lactose intolerance and alternatives are very hard to find (plant-based ice creams) locally. Her small business gained attention and customer demand grew. She needed a website to serve as an online salesman, authenticator brand, serve our customers, take orders and share her success story.
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By Festus Nkopuruk on July 7, 2025Our website had to look good and load quickly and be beginner friendly to manage, all while reflecting her brands aesthetics.
Starting small dreaming big
Nazra was familiar with the businesses, as she studied business administration and was working as an analyst, but web development remained out of her skill set. She knew about free blog themes and did her research. At first, she used a free WordPress theme that looked okay, but it did not fit her brand, and it was hard to customize as needed.
Nazra faced many issues in the beginning
- Her customers were not finding her site
- Product ordering was not working
- Generic site without personality
People wanted to patronize her business but the issues above throttled her online growth, as user experience on our website wasn’t as good as her ice cream.
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Challenges of going online
Any food business website that is a platform for direct sales must do a number of things.
- Narrate a story about the brand
- Display a full list of flavors
- Collect orders and process transactions
- Collect feedback from users
Nazra’s site had to grow up to meet her business and had to keep growing with her. She said to herself that she only wanted something simple and beautiful, that wouldn’t need a developer. An internet friend recommended Hostonce website templates. And what sold her on the option were the ability to preview demos, performance tools, and the drag and drop customization.
Why Hostonce themes made sense
Without a technical background, and as a SME owner, Nazra could not think about building a website without getting overwhelmed. Many web builders and theme providers either required a steep learning curve or did not align with her needs.
Finally, Hstonce themes caught her eye for simple reasons: simplicity and scalability and support.
So simple even beginners can use it
On hostonce, she got started with the demo importer, meaning she had no reason to build from the beginning. She found a layout that matched her vision and only swapped colors, logo, and brand information.
She had never thought it possible to customize an entire site using only clicks and drops. But with little difficulty she could change the layout of a homepage and she launched her new site in less than a week.
Nazra with no coding experience: maintains our sites, rolls out new flavors, and adjusts page layouts.
Scalability
At the start Nazra’s sites did little more than inform. She had a few menu pages, contact information, and her brand’s story. Her business grew as a customer’s increased and she felt the need to add ecommerce functionality, integrate social media accounts for customer service, and collect emails for a newsletter.
Hostonce themes had just what she needed.
A plug-in installation added WooCommerce, another theme allowed native support for product filters, previewing items in a cart, and an inventory tracker. The upgrades she made one smooth only because of the design of the themes had accounted for scalability.
Developers do not work cheap. Hiring one would have caused Nazra upwards of hundreds of dollars. Fortunately, Hostonce themes gave her what she needed (speed, responsiveness, and even beauty) for an affordable fee. Several themes for blogs were free of charge.
In the absence of funding and the presence of purchase constraints the deal was essentially a great bargain. Her savings could be used for other aspects of her business, like packaging design and advertising, instead of sinking money on tech expenses.
Support and updates
Hostonce’s support team always responded whenever she had a problem, for instance a broken link for a banner image. Customer support also helped her troubleshoot plug-in conflicts and give good tips on how to optimize her blog for speed. “There is a peace of mind that comes with knowing where to find help, it is the most important thing to me,” Nazra said.
Hostonce Website Templates that matched scoops of favors’ flavor
Below are the Hostonce website templates Nazra used to build Scoops of Favor into a site she liked.
CreamyPress
It is Taylor for restaurant business, eats and drinks: boat header images, timeless fonts, and deliciously creamy pastels. It reflects the tender textures and the care behind each of the ice cream flavors.
Highlights: section for specials, WooCommerce, and ingredients customized icons.
TasteBlogger
Nazra used this free one to create a space to tell her stories ranging from behind the scenes content to health tips.
Highlights: minimalist, quick to load, and video sharing.
NestCart
Using this very flexible e-commerce templates she was able to manage her ice cream inventory and also make checkout easier. It was right now since she had decided to start taking orders only online.
Highlights: Cart preview, Paystack integration, check out option with notes for allergies
Features that Made Scoops of Favor Successful
Mobile Responsiveness
Most customers visited the website through their phones and the Hostonce themes always perfectly resized the pages, buttons, and the fonts, ensuring the users always navigated smoothly
Fast Page Speed
Images are optimized. The page is lightweight. Even when internet connection is very slow the pages loaded in a matter of moments
SEO-friendliness
Inbuilt schema and meta tools ensured Nazra’s site ranked high for intentional keywords in Google searches, e.g., lactose-free ice-cream.
Seamless Integration
Hostonce’s plug and play made it very easy to add other functionalities like Whatsapp, Email service, and Google Analytics.
Blog, Brand, and Hostonce themes
A blog is a direct channel to customers, Nazra said. It is a core business experience that is more than SEO, Food businesses rely heavily on customer retention and repeat purchases that, and so forming a connection with your customers is even more important in this case than selling. On her blog she wrote about:
- Her heath
- Tips for lactose intolerance
- Life advice
- And Ice Cream
Each post attracted engagement and she also enjoyed doing customer spotlights, as they were her way of meeting and getting to know more people from all over Nigeria. She included Calls-To-Actions that encouraged people to sign up for her monthly newsletter (she tries to publish monthly but it is more like once in every quarter), and she ran periodic polls to ask her customers and readers what new flavors they would like to taste. Fan votes added banana-ginger to her product roadmap.
She came to enjoy blogging as an activity itself and used the built-in Hostonce themes accessibility settings to ensure her blog always remained accessible to her customers and fans. She started including alt-text on her images, picked a very readable font, and worked assiduously on cleaning up her mobile layout. Blogging did not feel like work to her and as time passed it even boosted the traffic to her business and had a very organic, very human brand image.
Readers that learn and laugh and share her blog posts were converted into customers who patronize and become brand advocates by their own choosing.
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9 Lessons for Small-Medium Enterprise Business Owners
Nazra’s story is a roadmap, one out of an untold amount, that shows how digital resources and infrastructure can help grow a business sustainably.
- Developers aren’t (always) necessary.
- A site is a site. Prebuilt demos build sites.
- Launch fast, scale when necessary.
- Keep your site clean and effective
- Let your chosen theme reflect your brand
- Prioritize the mobile user
- A blog builds trust in a brand
- Improve your site with customer feedback
- Scale as your business grows
Conclusion
Scoops of Favor started on a whim as a one time thing and it now delivers all across the state. Its success is as a result of many decisions and a good number of those decisions were all about the brand’s online presence.
Hostonce WordPress themes helped Nazra build a site that is
- Beautiful
- Manageable
- Connected to her customers
- And is optimized
For the readers who are also small business owners looking to level up by launching a site, Hostonce templates is the best place for you to go.
A Growing Link: Website Creation and Small Business Success Across the U.S.
By Festus Nkopuruk on August 7, 2025FAQs
I need a very cheap way to build a website, I cannot afford a developer.
Since you are on a constrained budget the best option for you is to "pay" for it with invested time. Many beginner-friendly tools exist, and you don't need to be an expert to create working websites, but you will still have to pay for web hosting.
Is it a waste of money to purchase a premium theme? How do they fare compared to the free ones?
They are often worth the money spent on them as they include extra templates and support but you have to ensure it is from a trusted source (also do your research)
Will paying for hosting let me be able to customize my site anytime I like?
You will be able to do that as with conventional hosting you get full access for themes and plugins and functionalities
Are paid themes beginner friendly?
Yes. The business is targeted at beginners, or it is better to call them people with no hard technical experience. A computer web user will be able to navigate it.
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